Brand Experience Phuket, Thailand

Glass Onion:
A Knives Out Mystery

A two-day live, interactive murder mystery created with PPURPOSE and Netflix for 60 invited influencers and social media personalities from around the world.

Explore the case study
PartnersNetflix + PPURPOSE
FormatImmersive live experience
Audience60 global influencers
DurationTwo days

01 / Brief & Idea

Turn a film launch into a world the audience could enter.

The Brief

Go beyond a conventional PR launch.

Method Productions worked with PPURPOSE and Netflix to stage a live, interactive performance inspired by Glass Onion: A Knives Out Mystery at a luxury hotel in Phuket.

The experience needed to bring the film’s mystery, character and playfulness into the real world for an invited international audience.

The Idea

Make every guest part of the mystery.

Participants arrived believing they were attending a hotel-based PR launch. The apparent death of the hotel manager disrupted the occasion and transformed every guest into a suspect.

Across two days, participants completed tasks and faced interrogations as they attempted to prove their innocence and uncover what had happened.

02 / The Experience

A launch that slowly became the story.

01

Arrival

Guests enter the luxury hotel expecting a film PR experience.

02

Disruption

The unexpected death of the hotel manager changes the rules.

03

Investigation

Tasks, encounters and interrogations draw participants further into the mystery.

04

Participation

The audience becomes the cast: every guest a suspect with something to prove.

03 / Method's Role

Direct the people. Shape the participation. Make the world hold together.

Method led the casting and direction of the live production, shaping how performers carried the story and guided guests through the unfolding mystery.

We also worked as a production consultant with PPURPOSE and Netflix, helping refine the technical and logistical challenges of delivering an interactive performance inside the hotel environment.

  • Casting Director
  • Director
  • Production Consultant

Not an audience watching a mystery.
An audience inside one.

04 / Reach

Built for an international audience.

60Invited influencers and social media personalities
2Days inside the experience
GlobalAudience reach
FirstImmersive, interactive stage production for Netflix

Create With Method

Have a world your audience should step inside?

Bring us the brief, the audience or the ambition. We’ll help determine what the live experience could become.

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